Marketing Analyst

2-3 years’ experience holding an analytical, sales, business development, or business intelligence role

• Strong analytical skills
• Professional in English language
• Strong analytical skills, with experience in data analysis and modelling.
• Experience in statistical analysis and proficiency in using tools such as Excel, R, or Python.
• Familiarity with data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Knowledge of marketing research methods and techniques.
• Familiarity with marketing automation tools such as Marketo, HubSpot, or Pardot.
• Excellent communication and collaboration skills.
• Strong attention to detail and the ability to manage multiple projects simultaneously.
• Understanding of marketing KPIs, metrics, and ROI calculations.

• Develop and implement marketing strategies: Develop marketing plans and strategies that align with the overall business objectives.
• Conduct market research: Stay up-to-date with industry trends and gather information about target audiences, customer needs, and competitors.
• Manage campaigns and promotions: Overseeing the creation and execution of marketing campaigns and promotions, including advertising, PR, and events.
• Monitor and analyze performance: Track the success of marketing efforts, using metrics like ROI and conversion rates, and adjust strategies as needed.
• Develop and maintain marketing dashboards: Creating and maintaining marketing dashboards to track performance and provide insights.
• Conduct customer segmentation: Segment customers based on demographics, behaviour, and other factors to target marketing efforts more effectively.
• Manage budgets: Managing the marketing budget and allocating resources effectively.
• Collaborate with other departments: Work closely with other departments, such as sales, product development, and customer service, to ensure a cohesive approach to marketing.
• Manage a team: Managing a team of marketing professionals, providing guidance, and overseeing their work.
• Develop and maintain brand identity: Ensure that all marketing efforts align with the company’s brand identity and messaging.
• Identify new marketing opportunities: Identify new marketing channels and opportunities to reach target audiences.
• Build relationships with external partners: Work with external partners, such as agencies or vendors, to execute marketing campaigns or initiatives.